How EOS Turned Social Media Into The Best Sales Team In The World
The EOS brand, Evolution of Smooth has conquered the world with its balmy lips, including a Spain, partly thanks to a wide variety of colors and flavors. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.
Taking Over an Old Market
What’s so special about these balms? It is not only their funny packaging that deserves our attention. EOS lip balms are 100% natural and 95% organic. They are made from the best ingredients that nature does not have: shea butter, vitamin E, beeswax, olive oil, coconut oil and jojoba among others.
EOS balms have a light texture that you only notice on the lips. This does not mean they will go completely unnoticed. They have a pleasant smell and a sweet taste that can become a real addiction. EOS balm is not sticky and lasts up to several hours, as long as it does not touch the lips. The texture is very pleasant; the balm is absorbed very well and, once again, keeps its shape after each application. The product is so successful also thanks to its little traditional packaging. Can you imagine a scented balm in an egg-shaped container? Surely when applying this balm, will attract a few curious looks.
What’s The Secret?
They started out with a very good idea and a marketing plan to make a product that had not changed in a hundred years a new innovative option for women. With the wave of millennials taking over the world, the brand’s strategy Target on influencers, vloggers, and celebrities. In no time, EOS was all over Facebook and social media, and their popularity started to grow, with women all over wiping shelves clean of the product.
With an upcoming expansion of the brand, EOS will continue to be a pioneer when it comes to innovation and branding of new products through the world today.