Livio Bisterzo Of Green Park Holdings Is Helping To Revolutionize The Snack Food Industry
The wildly popular chickpea puff snacks in the bright yellow bags named Hippeas are made by a company named Green Park Holdings. The founder and CEO of Green Park Holdings is an entrepreneur and married father named Livio Bisterzo.
After receiving a Degree from the University of the Arts in London in the early-2000s, the Italian-born Mr. Livio Bisterzo began his entrepreneurial career. With a strong background in men’s grooming products, and the organic food and beverage industry, Livio Bisterzo founded Green Park Holdings in 2015.
While in the process of creating Hippeas, Livio Bisterzo and company wanted to introduce a product that is appealing to the Millennial generation. Hippeas chickpea puffs have successfully tapped into this group’s interest in health and nutrition, while providing a tasty, fun-to-eat snack food.
Before Hippeas were introduced to the public, an extensive amount of product development had to be done. It was imperative that the puff snacks possessed exactly the right flavor, texture and crunch.
The marketing campaign that promotes the Hippeas product is unique and quite creative. With the play-on-word concept of Hippeas suggesting that the name is synonymous with hippies, the snack product is appealing to a broad spectrum of consumers. Half-a-dozen cleverly named varieties of the chickpea puffs are available in flavors such as sriracha, fajita and hickory BBQ.
Proving that the company is truly interested in giving back, and helping to make the world a better place, Green Park Holdings regularly donates a portion of its sales to an African farm-relief organization.
LIVIO Bisterzo is a brilliant, forward-thinking CEO who believes in producing products that are not only delicious and healthy, but are also capable of making a positive social impact.
With Livio Bisterzo at the helm, Green Park Holdings is poised to become a major player in the competitive snack food industry. The company’s Hippeas are now sold in more than 15,000 stores in the United States and United Kingdom.
Learn more about Livio Bisterzo: http://www.telegraph.co.uk/connect/small-business/it-can-be-very-lonely-for-an-entrepreneur/.