What Makes Waiakea’s Business Model Sustainable

Waiakea Hawaian Bottled water joins the fastest growing companies in the USA. The company, currently ranked 414, is the pioneer manufacturer of Hawaiian volcanic water. The steady growth registered over the last three years makes it rank higher in a category that entails world renowned companies like Microsoft. In the period between 2014 and 2016, Waiakae experienced growths of up to 1,059.3%. Ryan Emmons, founder, and CEO expressed his excitement after being included in the list. For Ryan, the inclusion of Waiakea into the list reinforces the idea that businesses operations are limited to a particular system of running.

Operations at Waiakea depend on three principles, sustainability, ethics and health consciousness. The company is a model of an innovative enterprise that thrives economically while taking up social and environmental responsibilities.

Waiakea sources its water from the volcano of Mauna Loa. The water is alkaline in nature and rich in minerals. The water goes through the porous lava for filtration. The result is deliciously clear natural water. The quality, taste, nature, and composition of the water makes it stand out

Waiakea’s primary mission is to offer natural water through creating a unique lifestyle brand that influences and transforms the world in different capacities. The current business model supports its objective to implement transformation initiatives. The water company supports livelihoods and conservation efforts. The brand partners with other stakeholders to enable millions globally access clean water and education. For every liter of water sold, Waiakea commits a donation of 650 liters worth over 5 percent of their total revenues. PumpAid helps in the implementation of this proposal. To date, the company has enabled over 1.35 million vulnerable people in Africa get an education and clean water.

The company is the first recipient of a carbon neutral certification in the bottled water sector in America. Currently, Waiakea is consulting with global environmental experts as Ecometrica and CarbonNeutral to reduce the company’s emissions to the environment to zero. As it is, they are working towards launching water bottles that are 100% biodegradable before the close of 2017. Waiakae has also received the 2015 Best Biz Award, Food and Beverage Innovation Award and the Most Elite Bottled Water award from Dujour.

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