What Luiz Carlos Trabuco Cappi Means to Bradesco, his Long-Time Employer

Luiz Carlos Trabuco Cappi is a Brazilian banking executive, currently touting the dual roles of President and Chief Executive Officer of Banco Bradesco, larger than all private banks in the nation of Brazil outside of Itau Unibanco, who only snatched the title of the largest bank in the Portuguese-speaking nation thanks to a merger in 2008. Mr. Trabuco, unlike most executives of large organizations throughout modern society, started working for Banco Bradesco in 1969, offering roughly forty years of work experie,nce before being promoted to the lead executive spot of Bradesco. Unlike Luiz Carlos Trabuco Cappi, businesses commonly hire executives outside of their own organizations.

One major benefit Bradesco yielded from the promotion was Mr. Trabuco’s intimate knowledge of how the financial institution operates.

Mr. Trabuco got through with secondary school at an early age, during his early teens. Instead of wasting his academic and intellectual talents, the young, teenage Luiz went to college. Showing dedication to his studies, he traveled almost three hundred miles from his hometown of Marilia to Sap Paulo, Sao Paulo, Brazil. Executive-in-training Luiz Carlos Trabuco Cappi went to the most popular, established school in all of South America – the University of Sao Paulo.

He started studying at the Faculty of Philosophy, Letters, and Human Sciences of the University of Sao Paulo, quickly adding a bachelor’s degree in Philosophy. Not wishing to directly enter the workforce without sufficient education to pad his soon-to-be promising resume, Luiz Carlos Trabuco Cappi then went to the Foundation School of Sociology and Politics of Sao Paulo, netting himself a postgraduate certificate in Socio-Psychology, a rare degree that was unarguably instrumental in his success in the field of finance in Brazil, as being able to understand people’s behaviors and actions, combined with Luiz Carlos Trabuco Cappi’s innate ability to communicate with others, is essential to success in the field of business. This skill would be invaluable throughout 2015, as Luiz Carlos Trabuco Cappi led the charge for his employer to absorb another leading financial institution in 2015 and 2016.

HSBC Holdings is an international company based in London. Their business model is to purchase the rights to all sorts of businesses, then profit off their established operations. HSBC had thousands of branches in Brazil in the past few decades. However, because Brazil’s financial markets are unique and require extensive hands-on experience to make any sense of what’s going on in commercial activity – something HSBC’s Brazilian operations lacked – their branches were failing, starting sometime following the turn of the millennium.https://www.crunchbase.com/person/luiz-carlos-trabuco-cappi#/entity

Luiz Carlos Trabuco Cappi realized how bad their branches were performing, and in November of 2014, he started to weigh the benefits of absorbing the Brazilian assets of HSBC Holdings. In the early months of 2015, Mr. Trabuco began to reach out to the company’s executives. In August of 2015, the deal was agreed upon for a whopping #$5.2 billion. Although the assets of HSBC’s Brazilian operations were worth far less than $5.2 billion dollars, purchasing HSBC Brazil made perfect sense to Mr. Trabuco and his team.

If he hadn’t pushed for the purchase, another financial institution could have picked up HSBC Brazil and got even larger, potentially becoming the second-largest private bank in Brazil. On the other hand, Itau Unibanco could have gone through with such a purchase, causing the gap between Itau Unibanco and Banco Bradesco to widen even further.

Luiz Carlos Trabuco Cappi has been the recipient of countless awards, including the Entrepreneur of the Year in Finance in 2015 from Isto E Dinheiro. He’s been named one of the 60 most important Brazilians as of 2016, as well.

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