Billbiard Recognizes The Importance Of Roc Nation’s Desiree Perez

Executives in the entertainment industry can make a major difference to the way a brand grows over the first years it is in operation. Roc Nation has just completed its first decade in business and celebrated with a new deal with parent company, Live Nation worth an impressive $200 million negotiated by top executive Desiree Perez; in fact, Perez is regarded as the reason behind the signing of the record-breaking first contract between the two brands which was worth an initial $100 million over 10 years.

Naming Desiree Perez to the list of most influential female executives in the music industry is the latest sign of the growing importance of Desiree Perez to Roc Nation and its founder, rapper Jay-Z. Despite being named to the list of female music industry executives, Desiree Perez has honed her skills across a number of business areas including the sports agency developed by Roc Nation and the development of the music streaming service, Tidal. Often seen as the jewel in the crown of Roc Nation, Tidal was in need of investment capital when Desiree Perez was given the task of creating an investment deal with a major sponsor and brought the telecom giant, Sprint into the Roc Nation fold.

Over the course of her career, Desiree Perez has spent much of her time developing her skills as an entertainment executive but has also been willing to look outside this area to build an amazing career for herself. A close linkup with Roc Nation artist Rihanna brought Desiree Perez some of her most impressive results when brokering a $20 million deal between the singer and Samsung; the success of Desiree Perez with Rihanna obviously caught the attention of Jay-Z who asked Perez to find a similar deal for his latest world tour with German-based sportswear giant, Puma.

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