Flavio Maluf on How Companies Can Benefit from the Fiscal Incentive Laws
Born into a family of succus businessmen, Flavio Maluf has an extensive background in how to succeed in a competitive environment. One of his main concerns is the viability of new businesses in Brazil. According to statistics, over 80% of new businesses fail within their first year. Identifying ways to decrease the failure rate of new businesses is the focus of his new tax restructuring proposal.
The new proposal is called the Fiscal Incentive Laws. This proposal provides companies with the opportunity to direct a portion of their taxes to projects designated by the legislation. Targeted legislations may include programs in the area of technology, sporting and scientific research. Businesses are able to choose where their taxes are utilized instead of being directed by the government. The taxes can be used for social programs that a business supports. Most importantly, the Fiscal Incentive Laws can help to improve Brazil’s economy and the social development of the countries citizens. Find out more at dino.com
The funds will still be used towards government programs. However, the way in which the money is used will be more strategic. One of the main benefits of this proposed tax reform is the ability to improve a company’s reputation among the Brazilian population. Companies can consider this to be similar to advertising, without the extensive cost of marketing. Which can be a powerful strategy if used correctly.
The proposal is unconventional, but innovative. Innovation is a characteristic a new company must have to succeed. According to Flavio, entrepreneurs must constantly focus on perfecting their strategy and business. Succeeding in a competitive market requires the ability to constantly review your strategy and adjust. Companies that remain the same will not survive.
Flavio Maluf is the current CEO of Eucatex, where is has had a long and distinguished career. Maluf originally joined the company in 1987 and became CEO in 1997. During his tenure, Maluf has focused on identifying trends in order to remain relevant in a consumer market. As well as delivering products that are in demand to ensure Eucatex remains relevant in the market.