OSI Food Solutions: Scaling Food Production through Strategic Positioning
Most global companies are local. An organization with multiple branches in America and China can hardly function as an international brand. Government regulations and cultural nuances often interfere with the operation of such companies. Talent pool can also affect the manner in which the organizations are controlled. In the food sector especially, the list of considerations involves taste buds and other external factors that may affect business. But, one company that has managed to overcome these challenges over the years is OSI Food Solutions.
Becoming a Global Brand in the Food Industry
In business, strategic positioning is the hallmark of success. OSI Food Solutions one such company that has successfully positioned itself strategically in the industry as a leading manufacturer for value added food. Since its establishment in 1909, it has acquired more than five facilities that have strategically been placed in leading business centers across the world. In 2016, OSI Food Solutions acquired Baho Foods. This acquisition enabled the company to imprint its operational input in the industry across about 18 countries. Baho Foods has five affiliates expected to catapult major operations across OSI Food’s niche. Another move to expand to major markets was boosted by the purchase of Flagship Europe, a prominent United Kingdom-based food supplier for dressings including sauces and frozen meat poultry. The transaction was completed in 2016, and it meant that Calder Foods had become one of OSI Group’s facilities. To cement its position in the food industry, OSI Food Solutions invested in the chicken processing project in Spain’s Toledo facility. The project doubled the company’s manufacturing ability thereby increasing its demand. OSI Food acquired a processing plant previously owned by the prominent Tyson Foods.
OSI Indulges in Environmentally-conscious Practices
OSI Food has also started a plan to become the market leader in of the industry. The company does not only significant in the manufacture of processed foods but also value-added foods with management focusing on environmentally friendly practices. The commitment has propelled the best food company towards tremendous expansion and public recognition including the Globe and Sword of Honour Awards presented by the British Safety Council in 2015. A year later, the company was presented with the Globe of Honour Award again.