HGGC Is Taking On The ‘Amazon Effec

A private equity firm based in Palo Alto is taking on what it called “the Amazon effect.”

Consider that once dominant companies like Sears and JC Penney are filing for bankruptcy protection, or on the brink. It’s because these once household words have fallen badly behind — or never truly developed — technological-based operational techniques that behemoths like Amazon not only invented, but continue to innovate within and have mastered.

HGGC is the Palo Alto-based firm ready to take on the “Amazon effect.”

The firm announced recently that it will merge MyWebGrocer with Mi9 retail. Both companies are backed by backed by General Atlantic. The new company will be called Mi9. HGGC is a shareholder along with General Atlantic and Respida Capital. HGGC acquired MyWebGrocer in 2013.

HGGC CEO and co-founder Rich Lawson points out that Amazon spends 20 times as much on R&D that the other top 20 retail companies combined. If other retailers expect to compete, they simply must ramp up their own R&D and adopt the technologies, infrastructure, logistics and distribution strategies that have enabled Amazon to dominate the retail sphere like no other single entity in history.

Lawson added: “Retail is at a tipping point.” He went on to say that his firm has the technology to help those retailers still out there who are struggling to overcome the Amazon effect.

Mi9 Retail is a software provider based in Miami. It assists traditional companies manage merchandise, take and process orders, provides data analytics and point-of-sale technology. Now bolstered by the investment power and vast expertise of the HGGC team, the company is poised to help any retailer anywhere in the world do battle with Amazon — and win.

HGGC was founded in 2007 by former NFL quarterback and Hall of Famer Steve Young along with Richard Lawson, Jon M. Huntsman, Gregory Benson and Robert C. Gay. The firm concentrates its efforts on middle-market companies. It uses a strategy of acquisitions, leveraged buyouts and market recapitalization to bolster the entities it accepts into its portfolio.

Sectors where the firm concentrates its efforts include grocery sales, car dealers, insurance agents, marketing firms and others

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