People Skills Push Market America Forward

Market America is a people-person enterprise. If you can relate to people or if you have the potential to relate to people – with a little training and some reading, perhaps – you can be a winner anywhere you go.

Market America likes to bill itself as a product-centered or customer-centered company and that’s the kind of company you want to hang with. After all, if a marketing company doesn’t have the goods, then it leaves all of its employees holding the bag – so to speak. You need goods that sell and sell and sell in order to make it as a company. Standing behind your product doing the research, making the right choices, creating the right web site, hiring the right officers, trainers, and managers – all the things a business office does to create the right infrastructure; all that is one thing. But you still need to have front line connections – people who know how to look someone in the eye, shake hands, smile, listen to customer concerns, good, old-fashioned people persons. Those are the people who connect the dots. Those are the people who make the world of business go around.

Can you learn how to be a people-person? Doesn’t being an effective people-person have more to do with your personality than anything else? And how do you change your personality? Can that really be done?

Personality, of course, is hard to define and hard to quantify in the world of business. After all, many different personalities do very well in the business world.

That truth is fundamental to success in Market America because becoming more effective with people is generally a matter of degrees. It’s a matter of making small, but critical improvements; it’s not about starting from scratch. We all have very sound people-skills, to begin with, even if you can train up to put your salesmanship into an even more effective level.

It turns out that part of your personality is about behavior and choices. So, how about this terrific bit of news: The more information that you absorb about people person skills, products and how Market America works, the better.

You can’t change your personality entirely, but you can make better choices. You can speak with more confidence – a trait many consumers want to see in those who are trying to sell them something. You can exhibit a more positive attitude, another trait that helps in the sales department. You can learn to listen to customers who want to tell you their concerns and what they want in a product. All three of these trains – confidence, a positive attitude, and good listening skills – give you more effective people skills. The more information you have, of course, the better the choices are you will make. It only stands to reason.

Market America may, in fact, be the No. 1 training business in the world. They offer more seminars, pod-casts, retreats, symposiums, conventions, online classes than you can possibly name. They are overflowing with opportunities for Unfranchise developers to increase their skills, add to their knowledge about products and understand the values of the company.

Effective people skills are also taught by dozens (or maybe hundreds) of popular self-help books that are available at bookstores or from online sources.

Still on many lists as the greatest self-help book of all time is Dale Carnegie’s “How to Win Friends and Influence People.” A quick synopsis of this annual seller (it has sold five million copies and been translated into 31 languages) is the concept of never criticizing people, listening intently to others and simply showing kindness to others. Furthermore, Carnegie admitted without hesitation that he did not reinvent the wheel. He said he borrowed from many sources, including Socrates and Jesus, among others.

What Socrates, Jesus, and Dale Carnegie did not likely anticipate, however, was the invention of the internet and neither was it foretold that the Internet would be the marketplace of the future.

In effect, the Internet is no different than the village square or a downtown district in any population center in the world. It is where people gather to exchange information, to buy and sell, to meet with others, to advertise, to catch up with friends – everything that we tend to call a marketplace.

The Internet also turns the tables on the Dale Carnegie school of thought and, yet, it also supports many of the simple doctrines of “don’t criticize,” “show kindness” and “learn how to listen.”

Listening, of course, is not hard to do on the Internet, where most of the conversing is written down. But it’s hard to make eye contact and nod your head at the right times when typing a response on a laptop.

However, you can still display empathy and show people you are listening if you use the right words.

Of course, if the Internet is a marketplace, then social media is the street corner where the people gather. For a growing number of people, this is the place to make new friends and influence them – a great place, in other words, to find recruits, even very distant strangers, to become new Unfranchise developers.

What happens on the Internet every day? Let’s make that every second just for fun.

Every second on the Internet, 28,935 people indicated they “like” a photograph that they see. Twenty-two times a second a WordPress posting goes up. Three hundred five times a second a Reddit vote is cast, six people post new Facebook profiles, 7,203 tweets are tweeted and 28,685,000 emails are mailed.

Are we convinced yet? The Internet is the place to be now, tomorrow and in the future. And, you know what you need? Despite the digital facade, you will need all the people skills you can muster. Behind every mouse click is a human-type person making decisions on where to shop, what to buy. It is people skills that make the world go round and people skills that push Market America forward.

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