How LocationSmart Helps Businesses Step Into the Future
In order for a business to thrive in the current economic climate they must remain relevant when changes in technology. This isn’t just a question of meeting industry standards for performance, but prioritizing communications with partners, employees, and customers in order to provide the best e-commerce experience possible. That requires partnering with a company like LocationSmart, experienced in assessing data and making it usable for businesses.
As the largest location-as-a-service company in the world. LocationSmart has the capacity to make sense of data coming from over 15 billion mobile devices spread out all over the world. That number may seem daunting at first, but considering the actual usage statistics, it’ll only increase with time. Presently, the average person has access to more than three mobile devices every single day, and in 2020 that number can increase to as many as six. With everyone using multiple mobile devices to get online and conduct business, companies are having a tough time making the incoming data useful. LocationSmart has solutions for that.
IP geolocation, for example, makes a user’s physical location known to the network they’re connected to, and as a result a business knows how to better communicate with them. For marketing specialists, this is an opportunity to learn about demographics and appeal to them with specific offers that appeal to them on that and their actual location.
Though a useful assistance in selling to the right customers, businesses can use geolocation to bolster network security. Geolocation can assist in monitoring incoming traffic to a network, making sure that those connecting have the proper credentials. Hacking attempts can be spotted sooner so countermeasures can be deployed in time to secure the network. It can also alert a business to other suspicious activities like users attempting to conceal their identity behind proxies or VPNs.
It’s an alert system for instances of fraud, but LocationSmart provides more solutions in the form of IP intelligence and location data that tracks mobile devices and their IP addresses as users move and connectivity changes. This keeps data relevant and up to date, it also can alert them to piracy attempts to copy data and media, or cases when credentials are being applied from multiple IPs, indicating a personal network of password sharers.
Aside from simpler examples of commerce or content streaming, larger companies, like those dealing in transportation and shipping, have had to rely on hardware solutions like GPS to keep track of valuable cargo and vehicles. LocationSmart bypasses that with a cloud-based solution in the form of Global Site ID.
With Global Site ID, cell sites and Wi-Fi connectivity moves beyond traditional mobile devices like smartphones and tablets to include vehicles and shipping containers. With coverage stretching over 200 countries, LocaitonSmart informs its partners about the movements of vehicles hardware,and personnel deployed to the field to act as a first line in asset protection, leaving behind cumbersome solutions.
Connect with LocationSmart on LinkedIn.