Heads propaganda is one of the biggest domestically owned firms in Brazil. Its philosophy is to build a corporation that is inspired by life itself. It means that the firm’s commitment is to work with desire, innovation and wisdom to expand. Its main business is to offer ultimate and unlimited advertisement according to the dynamic technology and the great need to contribute beyond just mere advertisement. The company is associated to a congregation of highly competitive communication atmosphere. Its main belief is that they innovative and original ideas can propel them to higher and stronger client relationship especially between consumers and brands.
Claudio Loureiro is a Brazilian, an entrepreneur with an outstanding experience in advertising. He is the CEO and founder of the Heads propaganda that is one of the largest and privately owned firm in Brazil. It has many clients and over the years it has sought to achieve customer satisfaction in the services they offer. Loureiro studied in the University of Pontifica and graduated with a bachelor’s degree in law. In the year 1997, Loureiro was awarded as the best advertising executive of the year. He has also served as a producer in the movie industry. In the year 2013 Loureiro received an award of the CRPcom formation in the division of social accountability. Presently he is a member of the Brazilian Branch of Young Presidents’ Group, which is a worldwide network of chief directors and leaders in business.
Via their Facebook Heads propaganda was founded in the year 1989 as an advertising agency. It is said that it was born at a time that only fools were born. It is due to the economic difficulties and situation that the country was going through at that period. The founders dared to start a firm and believed that it would succeed. Since then, most of the advertising history of Parana had a lot to do with what Heads propaganda did for them. The constantly searched for best ways to do their job and impress their clients with the ultimate quality of work they dedicated themselves to doing. It resulted in customer satisfaction and great excellence in the work that resulted. This results went further to catch the attention of two big media groups in America and built an association with them for a period. In the year 2002, the group came back to a swing with a great record of ten percent growth in just three years which is more than the market.
At 21 years of age, Yeonmi Park has gone through what most people only imagine. She was born in North Korea at a time when the regime had no respect for human rights. The state controlled every detail of the citizen’s lives. The people were not allowed to speak at will or to go where they wanted. Years after Park and her family fled North Korea; the situation has not changed much. Park has dedicated her life to fighting for universal freedom. She has transformed from a defector to a human rights activist.
Park has traveled across the world, telling her story. She has been on a number of platforms including Women in the World Summit. She has also published a book titled In Order to Live: A North Korean Girl’s Journey to Freedom.
Life in North Korea changed drastically when Park’s father was arrested and taken to a labor camp for smuggling metals to China. It became hard living as a prisoner’s daughter. When the family couldn’t take it anymore, they decided to flee to China. They had to cross a river, as there were guards stationed at the border ready to shoot down anyone who tried to escape.
Park of youngvoicesadvocates and her family faced even worse experiences in China. Park’s father was diagnosed with colon cancer and did not make it out of the country, Park’s mother was raped right before Park’s very eyes and Park got to experience the horrors of human trafficking for the first time, as they were all sold to human traffickers. Through the extremely cold Gobi desert, Park and her mother crossed over to South Korea in search for better lives.
When Park told her inspiring story to an audience at the Women in the World Summit, they all rose up and applauded. Some even broke down in tears. As Park put it, she felt like she belonged to herself for the first time in her life. She was master of her own destiny. She wants people to experience the same freedom not just in her country but in the whole world.
While people like Park are fighting for freedom, there are others who are working harder to counter their achievements. Some have tried to discount Park’s version of the story, and others have threatened her for speaking out. The western media is also doing a shoddy job in depicting the horrors in North Korea. Instead, they focus on Kim Jong Un’s sideshows. North Koreans are also depicted as blind loyalists who don’t do much to change their situation.
If we are ever going to win the war against human rights violation, Park believes that we must stop looking at North Korea as an isolated case. Human rights are a global concern.