The RealReal has done what many new e-commerce and fashion companies cannot do. They came on the scene, went from digital to brick and mortar, made hundreds of millions of dollars and are now the stock market. They have combined their ecommerce ability with their passion for fashion and birthed luxury fashion resale company known as The RealReal.
Real’s evolution has come a mighty long way. It was their founder and team of hard-working people that fueled this company to reach brand new heights. The luxury fashion resale space is competitive and hard to succeed in. Their trick to succeeding in this challenging market is ensuring customers that when they purchase from them they are purchasing authentic high end goods. The resale of stunning, like-new designer goods from Gucci and Cartier, at a smaller price, takes the “elite” of the brand out of the recipe for success.
The Real broke into the business with their website. At this time, luxury consignment fashion pieces were still looked down upon. The game plan for this company was to offer secondhand luxury items to consumers who wanted name brands but not the price. This caused the company to attract a lot of attentional and traction from younger shoppers. From there they have created pop up shops on the east and west coast.
They have even opened permanent stores as well to cater to customers who want a more direct shopping experience. These locations offer amenities like a footwear haven, authentication experts, curbside services and eating and dining options. Real knows how to give their customers unique shopping experience. See Related Link for more information.
The RealReal has been in the news lately for their IPO. They have officially become a public company on the stock market. The founder always knew her company would flourish into a brand that could make an entrance into the stock market. The world will wait to see what becomes of this luxury reseller of high-end fashion goods.
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The RealReal will most likely astonish the industry again as it sales shares to investors. No one knows exactly what will become of the brand as a public traded company. For years, investment experts would have warned against investing in a niche company like this. Nonetheless, niche companies have proven to sometimes be some of the best investments.
More about RealReal: https://www.youtube.com/watch?v=EYM88_YGbjw