The Small Startup With The Big Idea
The idea of making hundreds of millions of dollars selling lip balm may sound absurd but this is exactly what Evolution of Smooth is doing. Understanding the trends Millennials follow and how to catch onto them has made EOS the second most popular brand of lip balm. The use of social media to spread the message about EOS has redefined marketing in an otherwise stagnant industry as well. You can even EOS lip balm in music videos by artists as popular as Miley Cyrus and in the selfies of Kim Kardashian. There simply aren’t any limits to how far Evolution of Smooth (evolutionofsmooth.com) can grow.
Star Power And Word Of Mouth
The marketing success of EOS lip balm is partially due to celebrity appeal and the spread of social media. EOS maintains Instagram, Facebook, and Twitter accounts to keep up its message, but most of the social media publicity comes from celebrities. Millennials pay attention to the social media stars and the trends they create. Not surprisingly this has led to a “word of mouth” campaign of sorts. Most of the sales of EOS have not come from traditional advertising like commercials.
A Futureproof Business Model
The success of Evolution of Smooth isn’t a flash in the pan. It uses a business model with an eye towards the future of commerce. All EOS products are produced at fully automated plants giving EOS an amazing profit margin. In a matter of a few years these profits have exceded $100 million dollars and made EOS one of the most popular brands on eBay among shoppers. When a brand manages to secure the loyalty of an entire generation that speaks to its success. Evolution of Smooth has achieved a virtually impossible goal in its rise to the top.
We’ve come a long way from your grandma’s Chap Stick! Say bye – bye to the days of Blistex or Vaseline Lip Therapy. There’s a better alternative to those waxy, petroleum tasting, outdated products; but with so many new lip balm products out on the market, how do you know which ones to choose?
Give Evolution of Smooth a try. These little spheres are fun and convenient; fitting in your pocket or easily found in your purse. There’s Organic Smooth Spheres in flavors: Passion Fruit, Strawberry Sorbet, Blueberry Acai, Pomegranate Raspberry, Summer Fruit, Sweet Mint, Honeysuckle Honeydew (my personal favorite), and Medicated Tangerine. The Visibly Soft Smooth Spheres offer: Vanilla Mint, Coconut Milk, or Blackberry Nectar (another favorite). Shimmer Smooth Spheres offer a light shine to your lips in Pearl or if you prefer a hint of color, try the Sheer Pink. For the outdoor enthusiasts, the Active Protection Smooth Spheres (on Ulta.com) are for you. Flavors of Lemon Twist or Fresh Grapefruit both have a refreshing taste with added SPF 30 for the ultimate protection that stays on long.
If you’re the traditional type, you’re covered too with Organic Smooth Sticks: Pomegranate Raspberry, Vanilla Bean, or Sweet Mint in the traditional tube sticks, of course. Multi packs are also available if you’d like some variety.
Free of petrolatum, paraben, phthalate, and gluten, EOS is proud to be 99% natural; containing shea butter and vitamins C & E for lips feeling moister and softer than newly bloomed, fresh rose petals. Your hardest decision will be choosing which Evolution of Smooth lip balm, as they’re all delightfully, lip smacking sensational and sure to leave you with irresistibly, kissable lips.
Updates? Like the EOS Facebook page.
Amazon product link: https://www.amazon.com/EOS-Organic-Lip-Balm-Pomegranate/dp/B00B6A9KTU
Some women seem to have the nicest hair full of body, shine and manageability. It’s hard not to envy those kinds of girls and wish your mane would do the same.
Blogger Emily McClure was one of those fine hair-challenged ladies whose tresses did little but lie flat against her head. She was seeking a hair transformation that could give oomph to her crowning glory. As a beauty writer, she knew she had wonderful options to try a variety of products. She decided on WEN hair by Chaz and embarked on a personal 7-day hair challenge for Bustle.com.
WEN by Chaz is the true pioneer of the original, no lather shampoo system. It’s a healthy blend of natural, plant-based botanicals that deliver strength, shine and fullness to every hair type on the planet. There is no sulfate-laden lathers with WEN by Chaz. Instead, you are using unique cleansing conditioners that thoroughly wash, condition, de-tangle and treat the hair. It is available on Sephora cosmetic stores and online on Amazon.
Emily kept a daily hair log with hair selfies to show readers her Wen hair by Chaz results. She decided on a daily morning WEN wash in the shower and used 10 pumps of product, even though that was not enough for her shoulder length locks. Still, the results were stunning, as her pretty hair selfies clearly show, and her best friends were now hair envious.
Emily learned that for WEN by Chaz to deliver her amazing results, she had to put some muscle into the system. If she took the time and effort to always blow-dry and then style her WEN washed hair, then she achieved A-list locks with shine, volume, softness and manageability.
When Emily changed her routine to nighttime, her results were not as bouncy, and if she skipped the wash, her mane fell flat.
Otherwise, Emily loved trying WEN hair.
FAQ page: http://www.wen.com/faq.html