JD.com has taken its membership privileges global. Now, the ten-million-plus subscribers to JD.com’s paid service, JD Plus, may enjoy exclusive perks at over 15,000 luxury hotels and resorts worldwide.
China’s E-commerce giant announced the news earlier this month. Having partnered with nineteen luxury hotel chains, the Fortune 500 company now offers a broad range of travel and lifestyle discounts and benefits to its paid subscribers.
Lifestyle rewards represent a growing trend for JD.com, which recently partnered with Sam’s Club. Offers on travel bookings, restaurant reservations, financial planning, and even healthcare are already afforded JD Plus members.
Chunhai Meng, who manages the JD.com JD Plus program, believes these new membership benefits are the ideal way to say thank you to its loyal subscribers. According to the company’s own demographic research, the average Plus member is educated, young, and has a degree of disposable income. They are someone, in other words, who is likely to travel.
Meng also believes the new benefits will fortify JD Plus’ position as China’s premier subscription membership service among discriminating consumers.
Wanda Hotels and Resorts, Intercontinental Hotels and Resorts, The Ascott Limited, and Accor Hotels are among the luxury hospitality brands now partnered with JD.com. Membership deals, the specifics of which vary depending on the hotel, include free upgrades, discounts on rooms, exclusive lounge access, extended check-out times, bonus points, and priority check-in, among other perks.
Since 2016, when JD became the first Chinese e-commerce business to offer a paid membership subscription, JD Plus has enjoyed a large, loyal membership of sophisticated shoppers. With this new foray into the global hospitality industry, JD.com offers Plus members another first–benefits that may be used worldwide.
Announcement of the new Plus benefits coincides with the company’s upcoming ‘6.18’ anniversary sale as well as JD.com’s recent partnership with Italian fashion leader, Prada.
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