Talk Fusion CEO and founder Bob Reina has been on a personal mission to change lives ever since the inception of his company back in 2007. Reina got the idea to establish Talk Fusion when he was confronted by the reality that nobody on the market was focused on what he wanted to offer: video based email marketing. Cut forward nearly a decade and Talk Fusion has become one of the biggest fish in the pond — most recently winning a prestigious award for their Video Chat application. Now we’re going to take moment to highlight some of the great things that Reina is doing with his fame and success.
To start off, Bob Reina has always firmly believed in the power of responsibility. If you sat down and discussed philanthropy with Reina you would eventually hear him say, “With great success comes greater responsibility.” This statement, sentiment really, is imbued in everything that Talk Fusion attempts to do. It is the guiding principle by which Bob Reina runs his company. He’s put a focus on developing Talk Fusion as a place where every associate, including himself, gets the chance to spread their wings and focus on philanthropy. We’ll discuss how, starting with their charity account on offer.
Reina launched a free charity account that users can subscribe to by talking with a Talk Fusion associate. This account is essentially the Custom Monthly Plan – it comes with a host of great a features such as the Video Chat, Live Meetings, and the ever popular Video Email. The big difference with this account is that associates can attach it to the charity of their choice, thus making a huge difference with philanthropy in an almost passive way. This is a marked change for Talk Fusion and a great chance for the company to become a social leader in the future.
Bob Reina has also been sure to give back in his personal life as well. He’s an avid giver to the Humane Society of Tampa Bay and he even signed a record breaking $1 million check. Reina also has given to Indonesian orphanages and hosted fundraisers for victims of various natural disasters.
Flavio Maluf is a Brazilian mechanical engineer and businessman. He holds the President position for GrandFood Group and Eucatex. Flavio is an alumnus of the Armando Alvares Penteado Foundation (FAAP) where he acquired a Bachelor’s Degree in Mechanical Engineering and the New York University (NYU) where he studied Business Administration. According to Facebook, Flavio is married and has three children. He began working at Eucatex Group the same year when his uncle held the President position of the company. After mastering what it takes to run a multinational company, Flavio was appointed as Eucatex’s President back in 1997.
The diverse portfolio of Eucatex
Eucatex Group mainly produces and markets insulation and liners that are extracted from eucalyptus trees. The company has grown rapidly since it was founded back in 1951. To be precise, it majorly serves construction companies and furniture manufacturers. Eucatex usually sells floor laminating materials, paints, modular partitions, and doors to its construction clients. The company has three factories based in Salto that produce varnishes, plates, and paints respectively. Eucatex officially opened a new processing plant within Salto with the primary goal of producing medium density fiberboards (MDF) and thin high-density fireboards (THDF).
Concerning sustainability, Eucatex is one of the pioneers of environmental conservation in Brazil. The company has 44,000 hectares of land with planted trees in São Paulo. Eucatex Group was awarded the ISO 14001 and ISO 9001 certifications for its sustainable operations. The Forest Stewardship Council (FSC) also acknowledged the company’s work by awarding them a Green Seal. Under the leadership of Flavio Maluf, Eucatex amassed $ 215.8 million in net income for the year 2009. After being appointed as President, he adopted a new management model. According to Flavio, this model enables him to strive for perfection and success when it comes to overseeing Eucatex’s administrative matters.
Flavio’s charity work
Besides holding a senior executive position at Eucatex, Flavio enjoys participating in charity work. When donating to the local community, his primary objective is to empower other people financially for them to afford basic utilities. He recently collaborated with the LANG Carli Hospital and Maternity in a move to improve the health services in the facility as well as enabling patients from the local community to get quality healthcare services.
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