Posts in Category: Clothing Line

Adam Goldenberg- Expert in Fashion and e-commerce

On September 2013, Adam Goldenberg along with his co-CEO announced that JustFab had closed a $40 million funding deal to assist the company accelerate to become a leading international fashion brand. The funding saw the company change its business model and change its name from JustFab to TechStyle group. The funding was the 3rd round received by the firm to venture in different fields of fashion.

TechStyle has been at the forefront of advancing itself through massive funding. In 2014, the company received another funding that was worth $ 85 million. Passport Special Fund led the funding. Other existing investors in the company participated in the funding such as Technology Crossover Ventures and Matrix Partners. The total capital base of the company has grown and is now valued at $1 billion.

Under the leadership of Adam Goldenberg, TechStyle group has increasingly grown to be the market leader it is today. Several celebrities have assisted in the advancement of the company too. Star and actor Kate Hudson has been at the forefront of advancing Fabletics, a company that focuses on fashion activewear.

Read more: Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay

Adam Goldenberg’s business model has worked because it has a large focus on addressing customer needs. The company concentrates on a personalized fashion shopping experience and treats each client as the most important person in the enterprise. The company has increasingly grown and advanced its business throughout the entire United States and other parts of the world. Just recently, the company received a funding worth over $ 300 million through venture capital funds. The recent funding saw the company become valued at $ 1 billion, hence acquiring the name Unicorn.

In a recent interview at CNBC, Goldenberg noted the significant achievements made by the company and why they deserve to be called unicorns. He beat his chest over how TechStyle has become a leading valued company. He prides himself in the various accomplishments he has made through his employees that make him profoundly happy.

Adam Goldenberg certainly has a lot to brag about his achievements. He entered the fashion arena with little knowledge about how to run a fashion business. He however had a strong background in marketing and startup. Adam Goldenberg had built his experience from a young age of 15 where he had started his e-commerce company and later sold it to Intermix Media. Intermix Media was under MySpace; Mr. Goldenberg managed various business operations of the enterprise.

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Kate Hudson: Empowering Women

Meet Fabletics: one of the most popular athleisure and athletic wear companies out there. You’ve probably seen their ads, which usually feature their popular spokesmodel, Kate Hudson, showing off new designs, whether it’s on an online ad or commercial. She has been working her creative flow with the company for three successful years now and is doing great things. She was appointed ambassador for the Fashion Targets Breast Cancer campaign, and she decided, undoubtedly, that adding clothing in support of Breast Cancer to the Fabletics line would be an excellent decision.

Kate Hudson is a huge supporter for Breast Cancer. She knows, like the rest of us, that most have been affected by the popular disease whether its a family member, friend or themselves. She decided to add a few pieces in the cancer color, pink, but revamped it a bit, giving it more depth. These exclusive pieces on can be found on the site in limited quantities and you can choose from two different tops, capri leggings or a bralette. Supporting Breast Cancer empowers women and Kate is confident that many will relate to this campaign and purchase the items for the cause.

Fabletics is a unique company because it is based off of subscriptions. You can subscribe to receive new athlesiure clothing each and every month at a fixed cost. The cost is significantly less than other brands like Nike and LuLuLemon which is why the company has found much success. You can also purchase clothes at your own leisure and don’t have to subscribe but many find it a good way to add affordable and versatile clothing into their wardrobe. is where you can go to subscribe.

Fabletics was an overnight phenomenon thanks to it’s different way of shopping. Their have been several stores opened this year so that potential and regular customers can see and feel items for themselves, and there are plans to open even more stores in the coming months. Kate Hudson continues to impress us with her kindness and creativity. This is a cause you want to support, and can look awesome while doing it. Don’t miss out, get your Breast Cancer athleisure clothing today and help empower other women, like Kate Hudson does daily. See:

The Death of High Heels

There was a recent article in Bustle on which addressed a very interesting, actually, revolutionary idea, that of a new style of fashion. Written by Kelly Dougher, she made the case for this new fashion or un-fashion trend, “Athleisure”. This is the style evidenced by those women going to the gym and yoga centers for exercise. 20 Years ago the emphasis on work-out attire was tight, form fitting athletic wear from Fabletics. While men were wearing schlep wear, which was anything baggy and loose, women were looking beautiful, alluring; men wanted to work out, just, to enjoy the eye candy in the gym.

Dougher goes on to relate her style evolution from Tom-boy to Girly-girl and then becoming an aficionado of athleisure wear of Fabletics on facebook. She has now abandoned her high heels for sneakers and most of her dresses remain in her closet because she is, now, an advocate for the looser, more comfortable look, athleisure.

In the article of Fabletics on marieclaire she states that there are two kinds of people in the world. There is the kind like Steve Jobs who was a basic dresser, he did not “Dress to impress” but dressed to avoid getting a cold. Others like the mentioned, Audrey Hepburn, regarded by most as intrinsically fashionable, and David Bowie, who she regarded as a chameleon of fashion. Whenever Bowie appeared he seemed to have that innate fashion sense of an Audrey Hepburn and I would not put him in a class with Steve Jobs. Jobs and Albert Einstein had a similar fashion non-sense.

But Athleisure style on is here to stay. Decades ago when people traveled for vacation or even for business, they dressed to impress, to legitimatize their rank as a person who traveled by plane not bus. There is an interesting article published by Quora, an experience sharing website of Fabletics, in which a doctor wanted to help any person in distress while travelling on a plane. He explained that he always traveled in pajamas; not exactly befitting a man of his station, because he, too, is an advocate of athleisure. Your text to link…

Read the full article by Kelly Dougher in Bustle: Your text to link