Posts in Category: Cosmetics

Doe Deere’s Rules for Life

Doe Deere, founder of both the Lime Crime makeup brand and the fashion brand Poppy Angeloff, didn’t become the successful woman she is today without working hard for it. Her skill and innovative, gorgeous ideas are a mark of her success, but this empowering icon had to work hard for her dream.

At 17, Deere came to the U.S. with her mother and sister. Far from the idyllic image of a brand new life, Doe and her family spent two years in a homeless shelter before they could afford a home of their own. It was then that Deere was able to fall into her passions, and to grow into the supporter of women we know and love today. Deere’s steps to success are empowering and deceptively simple, and we want you to try them out!

Passion is key.

  • Passion is key. Find what you are passionate about, and make it your dream! For Doe Deere, that passion was color. Colors can have a major impact on our mood. Color is a direct link to expressing emotion, and Doe wanted all of the women in the world to connect with their feelings and express them!

Know your clientelle.

  • Know your clientelle. Deere maintains that you have to get into your customer’s head, really think about what they’ll want in the future, adn bring that to the table.

Take the risk!

  • Take the risk! Last, but definitely not least: jump into it! The only way to succeed is to get out there and try. This last step can be the hardest for many of us, but you’ll be amazed at what you can accomplish once you start!

Doe Deere is an inspiration for thousands of women all over the world. The confidence we feel when we’re wearing her makeup or styling an outfit gives her dream life, every day. Make your own dreams come true with Deere’s steps!

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