In the October 2018, issue of Marie Claire, Whitney Wolfe, the creator of Bumble, sat down with the publication to discuss everything from lawsuits to her plans for expanding the location-based dating application in 2019.
The success of the Bumble is due to Whitney Wolfe and her professional approach of winding things down for her team at the end of each week. She achieves this by treating the staff of sixty employees to weekly manicures in the dedicated glam room at the Bumble headquarters in Austin. It’s no surprise Wolfe was able to co-found Tinder, also start and grow the Bumble app very quickly since 2014. See more of Whitney Wolfe at Business Insider.
So far in 2018, Whitney Wolf and Bumble have seen continued growth of their application. Earlier in the year Wolfe and Bumble received a lawsuit from Match.com after she declined to accept their acquisition offer for Bumble for a cool four hundred million dollars in February 2018. In April, Kris Jenner announced she was using the Bumble Bizz, their professional networking service to hire her next assistant. Wolfe and Bumble also looked to leave a mark in the world of plutonic friendships by adding Bumble BFF, a feature to connect with new friends. This feature already surpassed three million users. In August, Whitney Wolfe also launched the Bumble Fund, a capital venture group that will only look to invest in women-led businesses.
In 2019, Whitney Wolfe plans to continue to grow the business through several creative approaches for the technology company. Bumble will look to expand into the beauty game by launching two products to help users solve skin care and emotional issues according to the company. The company worked for many months with psychotherapist and dermatologist to develop products that address the problem of oily skin.
Lastly, in 2019 the Bumble founder looks to aim at ending misogyny. Wolfe plans to do this by working with legislators to change the law and making it illegal to send folks unsolicited pictures of genitalia and making it a severe offense just like flashing someone in public.