In recent months Western Union has connected with PSI-Pay, a provider of worldwide payment solutions, to get any money regulated the ewallet type of service for customers. This is a great concept for the Western Union that shows that the company is considering ways to grow as technology is changing.
PSI-Pay is a United Kingdom-based platform, and the Western Union connection with ecoPayz makes it possible for people to get money transferred from the United Kingdom in an instant. The need for this type of money transfer is much more prevalent now that technology allows more people to connect with one another. People are traveling more, and they find themselves in places where they need to get money when they are away from their home base.
Western Union has always been the company that has specialized in these money transfers, but in the past, this was primarily done by going to a Western Union location. These locations still exist, but this cannot be the only method that people rely on when it comes to getting money to someone else. The e-money concept, along with PSI-Pay and all other types of electronic currency is becoming much more prevalent. In order for a company like Western Union to remain relevant, there had to be a change in the way that business was being done.
The effort to connect with ecoPayz and PSI-Pay shows that Western Union is conscious of the need for cross currency and across the border currency transactions. For a company that has been known for getting money to customers within a short time frame, this works perfectly into the platform that this company was already known for. It is not a new concept that they are exploring. By contrast, Western Union is simply focusing on expanding a core competency to a new environment where more people can benefit from these services.
For the Generation Z that depends primarily on technology for all of their various transactions, it makes sense to incorporate an e-money based solution where people can use electronic wallets to initiate transactions. This is an excellent growth strategy for a company that is known for helping customers move currency.