Posts in Category: Female CEO

Lori Senecal Shares Tips on How Companies Can Make the Best of Facebook as an Ads Tool

Social media, and particularly Facebook, has grown to become the largest marketing platform in recent times. Companies have been moving to take advantage of this cost-free chance by developing websites that work for both mobile devices and PCs. As much as this has yielded results, Lori Senecal believes that there still are ways through which companies can best exploit the advertising space offered by Facebook.

Tips for Making a Kill in Facebook

According to Adage, it is important that companies understand what works gauging from their key performance indicators. This is to mean that if a company is looking for popularity, the best thing to emphasize on is post likes and shares. For a top company struggling to remain competitive, on the other hand, what matters most are post comments. This is because it’s through these comments that the company engages its clients and gets to get honest and first-hand reviews.

Secondly, Lori is of the opinion that as much as Facebook is a social platform, a company must never compromise on the quality of content it posts. She emphasizes on visually-attractive content that will be too tempting for any Facebook subscriber to scroll past. In the case of a video, getting the right caption for it is key. The better and compelling the caption is, the higher the chance of having people clicking on the video. If the company wishes to advertise using photos, then those pictures must be well-colored to catch people’s attention. For more details visit Business

Thirdly, creating an ad that people can easily relate with is a sure way of getting users glued to their phones. As Lori describes, the impression an ad creates is highly dependent on whether or not the ad correctly captures the problem in a good way. While at it, Lori advises that a funny video can do the trick for companies seeking to have their company’s name popular.

About Lori Senecal

Lori Senecal is the outgoing global CEO of CP+B. Having joined the agency a couple of years back, Lori has been on the front line in the globalization of the company.

Previously, Lori served as global chief innovation officer for the New York-based McCann Worldgroup. She also served as CEO of KBS.

See more: