The online entertainment sector is one of the fastest-growing in the world with many different outlets looking to gain traction in the digital area through a growing internet presence. For many media groups, the chance to develop their content online has been built on the creation of different websites and the investment in in-house content creators. One of the media outlets in South America to identify their entry point into the online content sector was Grupo RBS.
The first steps taken by Grupo RBS into the online world were small and involved the purchase of existing content creators who were already working towards developing a powerful viewing base. To create their first content, Grupo RBS invested in a series of content producers from the year 2008 onwards. The first of these was the digital entertainment creator Guila da Semana and ObaOba. These online content creators have been at the heart of the work of Grupo RBS since they were merged into the larger brand and became a key part of its future. The development of the internet has been of great importance to the leadership of Grupo RBS with the brand growing its work for a number of years but it has also created new ways of working that have become industry standards. One of the most impressive aspects of the online movement of the Brazilian brand has been its desire to move to mobile content that is scalable over that designed specifically for laptops and larger screens, reports by meioemensagem.com
RBS has become one of the leading companies in the online sector with a large number of specialist websites added to the brand in the last few years. Under the leadership of Eduardo Sirotsky Melzer as the Chairman of the board, the desire to become one of the leading content creators in Brazil in sectors including wine and a huge number of other websites offering educational and entertainment opportunities.
Online activities are capable of causing people a huge amount of trouble. A business that is attacked by an unhappy customer through various message board posts might be stuck losing a lot of business. Some people may be a little too carefree with their social media posts and end up really regretting their actions. Others are checking out those Google results and the negative response might end up being a severe one.
Google results are quite revealing. This is why performing a basic Google search and learning about any serious problems with the results is a must. Anyone who types in his or her name and sees something really horrible has to take action.
Darius Fisher, the president and co-founder of Status Labs, notes reputations brand a person. A bad reputation brands a person in a terrible way. Allowing negative Google results to define a reputation can ruin personal relationships and careers. To address these problems, Fisher using solid digital marketing and public relations principles to reverse the impact of Google disasters.
There are a few smart steps that can be performed to reverse the current Google landscape. If current online content is causing harm, then new content should be produced to replace it. At the very least, new blog entries, social media notes, and other content should (hopefully) push the weak content down off the first page. As the troubling content is buried past the top ten, the less of an impact the text (or video or images) will not do as much harm. Even something as simple as posting on message boards, while minimal, could have an effect.
Darius Fisher was named to the Innovation 50 list as he is considered an up-and-coming digital marketing expert to watch. Fisher stresses people have to be proactive with addressing a situation with Google results. Working with a professional reputation management firm definitely is a proactive step to take.