Posts in Category: Marketing

People Skills Push Market America Forward

Market America is a people-person enterprise. If you can relate to people or if you have the potential to relate to people – with a little training and some reading, perhaps – you can be a winner anywhere you go.

Market America likes to bill itself as a product-centered or customer-centered company and that’s the kind of company you want to hang with. After all, if a marketing company doesn’t have the goods, then it leaves all of its employees holding the bag – so to speak. You need goods that sell and sell and sell in order to make it as a company. Standing behind your product doing the research, making the right choices, creating the right web site, hiring the right officers, trainers, and managers – all the things a business office does to create the right infrastructure; all that is one thing. But you still need to have front line connections – people who know how to look someone in the eye, shake hands, smile, listen to customer concerns, good, old-fashioned people persons. Those are the people who connect the dots. Those are the people who make the world of business go around.

Can you learn how to be a people-person? Doesn’t being an effective people-person have more to do with your personality than anything else? And how do you change your personality? Can that really be done?

Personality, of course, is hard to define and hard to quantify in the world of business. After all, many different personalities do very well in the business world.

That truth is fundamental to success in Market America because becoming more effective with people is generally a matter of degrees. It’s a matter of making small, but critical improvements; it’s not about starting from scratch. We all have very sound people-skills, to begin with, even if you can train up to put your salesmanship into an even more effective level.

It turns out that part of your personality is about behavior and choices. So, how about this terrific bit of news: The more information that you absorb about people person skills, products and how Market America works, the better.

You can’t change your personality entirely, but you can make better choices. You can speak with more confidence – a trait many consumers want to see in those who are trying to sell them something. You can exhibit a more positive attitude, another trait that helps in the sales department. You can learn to listen to customers who want to tell you their concerns and what they want in a product. All three of these trains – confidence, a positive attitude, and good listening skills – give you more effective people skills. The more information you have, of course, the better the choices are you will make. It only stands to reason.

Market America may, in fact, be the No. 1 training business in the world. They offer more seminars, pod-casts, retreats, symposiums, conventions, online classes than you can possibly name. They are overflowing with opportunities for Unfranchise developers to increase their skills, add to their knowledge about products and understand the values of the company.

Effective people skills are also taught by dozens (or maybe hundreds) of popular self-help books that are available at bookstores or from online sources.

Still on many lists as the greatest self-help book of all time is Dale Carnegie’s “How to Win Friends and Influence People.” A quick synopsis of this annual seller (it has sold five million copies and been translated into 31 languages) is the concept of never criticizing people, listening intently to others and simply showing kindness to others. Furthermore, Carnegie admitted without hesitation that he did not reinvent the wheel. He said he borrowed from many sources, including Socrates and Jesus, among others.

What Socrates, Jesus, and Dale Carnegie did not likely anticipate, however, was the invention of the internet and neither was it foretold that the Internet would be the marketplace of the future.

In effect, the Internet is no different than the village square or a downtown district in any population center in the world. It is where people gather to exchange information, to buy and sell, to meet with others, to advertise, to catch up with friends – everything that we tend to call a marketplace.

The Internet also turns the tables on the Dale Carnegie school of thought and, yet, it also supports many of the simple doctrines of “don’t criticize,” “show kindness” and “learn how to listen.”

Listening, of course, is not hard to do on the Internet, where most of the conversing is written down. But it’s hard to make eye contact and nod your head at the right times when typing a response on a laptop.

However, you can still display empathy and show people you are listening if you use the right words.

Of course, if the Internet is a marketplace, then social media is the street corner where the people gather. For a growing number of people, this is the place to make new friends and influence them – a great place, in other words, to find recruits, even very distant strangers, to become new Unfranchise developers.

What happens on the Internet every day? Let’s make that every second just for fun.

Every second on the Internet, 28,935 people indicated they “like” a photograph that they see. Twenty-two times a second a WordPress posting goes up. Three hundred five times a second a Reddit vote is cast, six people post new Facebook profiles, 7,203 tweets are tweeted and 28,685,000 emails are mailed.

Are we convinced yet? The Internet is the place to be now, tomorrow and in the future. And, you know what you need? Despite the digital facade, you will need all the people skills you can muster. Behind every mouse click is a human-type person making decisions on where to shop, what to buy. It is people skills that make the world go round and people skills that push Market America forward.

Steve Lesnard : Why Product Introductions Fail

We live in a time where traditional marketing platforms such as television and radio have become pass, it’s no secret that social mediums have introduced themselves into the marketplace as the go-to sector for companies when introducing a new product. Although these new social mediums have lent new companies the opportunity to compete with larger brands, choosing the right platform and route has become increasingly difficult.

Steve Lesnard, a form executive for some of the worlds largest brands and marketing guru has presented to us a set of principles to follow the next time your company chooses to introduce a new product.

Principle Number 1: Simplicity Is The Best route

Often companies like to inform customers about all the bells and whistles that their product contains, however, this method leaves customers in an over information daze which they will most likely forget when they run into another ad. Steve Lesnard recommends keeping the ad copy simple and presenting consumers with a clear benefit. We only have to look at the product introduction of Apple’s iPod to see how successful this method really is. In the introductory ad, Apple simply said “10k songs in your pocket” to gain the consumers attention and most importantly to remember their ad.

Principle Number 2: Make Your Product Come To Life

Steve Lesnard’s second principle is simply to give your product life, easier said than done but it can be done if you have a clear storyline, says Steve Lesnard. So, how exactly do you go about finding the answers? Marketing expert Steve suggests asking yourself a series of questions, for example, how will the consumer use it? or How will it make them look? A great example of this principle in action was seen during YETI’s cooler campaign. The introduction of their cooler was made through social media ambassadors that primarily had an outdoors audience. Simply using their YETI cooler during their adventures without making it seem like an ad provided YETI incredible results in an “oversaturated” industry such as the outdoors market.

Mathew Autterson; A Businessman To Look Up To

Currently, Mathew Autterson is the Chief Executive Officer, board member and president of CNS Bioscience, Inc. The company deals with clinical drug development concentrating in neuropathic pain. Scot Falci was the founder of the company in the year 2013.


He also acts as a board member at Falci Adaptive Biosystems. Matthew Autterson philanthropic interests are represented in the in the organization. He is able to reach out to people living with neuromotor disabilities, helping them to live better lives.


In 1980, Matthew Autterson graduated with a B.A. in Finance from Stet University, Michigan. He also attended a Graduate Tax Program at the University of Denver. He started his career in a subsidiary of Fiserv, the First Trust Corporation. He later left the corporation and has ever since worked in different capacities as an executive leader at different companies.


For 25 years of career practicing, Mathew focused in the financial industry offering his services. He did so well that apart from being in leadership position in most of the institutions he worked for, Mathew has been a financial institution president. This was not just any common financial institution but one of the largest chartered financial institutions in New York State.


As a result of his tireless work and dedication, Mathew became a president at a young age and was a member of young presidents’ organization. He actively participated in the organization where got challenged and learned new ideas from other members. He was also a member of the World President’s Organization. Here, diversity was embraced, and ideas were generated on to create better presidents in whichever organization one represented.


As a philanthropist, Mathew Autterson has sponsored several projects such as the Do at the Zoo. He was among the highest contributing sponsors in the project which aimed at building a carousel for children. His contribution impacted positively in the success of the project which got completed and functional in the following month.


Other than financial interests, Mathew participates in other activities such as games. He participated in a 1,296-mile race in Mexico on a ragged offside road together with his daughter Madison Autterson and the high-profile socialite Holly Kylberg. As a team of six, they were able to beat their competitor with a time gap of 4 hours. Visit This Site for more info.


Apart from being in business and philanthropy, Mathew spares time to spend with his family and care for it. He natures his children as seen when participating a race with his daughter and stand by his wife at all times.