JD.com had an anniversary sale in June of 2019 and it was quite successful as they were able to reach in $29.3 billion in sales.
JD has been one of the most successful retailers due to Chinese consumers liking the high-quality products that they sell.
In 2019, the focus of JD’s retail strategy has been on selling new products. JD uses an exclusive platform to sell these new products as well to bring them to market. This channel also makes it easier for consumers to find and help brands get to the consumers that want them. If you are a consumer of products from lower-tier cities, you can upgrade to products form higher-tier cities.
In lower-tier cities, JD.com makes twice as much. The amount of new JD.com users from lower tier cities is usually higher than the amount of new JD.com users.
JD.com has created two campaigns that involve about 100 million users. One campaign was called the “birthday red campaign” that rewarded and encouraged consumers to interact on social platforms. The other campaign was to get users in their cities to win, share and vote for rewards.
One of JD’s most powerful marketing tools is called Consume-to-Manufacturer (C2M). This tool uses databases and consumer surveys to know what possible future products would be right for certain consumers. JD believes that the transaction volume of C2M products and new products increased by about 300% from the previous year. Last month’s anniversary campaign sold about one of three products sold were C2M products. Zhan 66 laptop, an HP product, sold 100% more during June of 2019’s anniversary campaign.
The Prada Group was also a great beneficiary of last month’s marketing campaign as it authorized some of its brands to be part of this campaign. The Farfetch network became a part of JD during this campaign. This network has 1,000 boutique and brand partners.
Marketing campaigns and new partners made last month’s campaign successful for JD.com. A great book entitled “The JD.com Story: An E-commerce Phenomenon” by Li Zhigang features the unique story of JD.com’s growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.
See also: https://www.cnbc.com/quotes/?symbol=JD
No site sells more items in China than JD.com. It has been this way for a very long time. There are many reasons this is the case. It should not be a surprise that many of the biggest companies in the world want to sell their products on this site.
Prada made an announcement that they will soon be partnering with Jingdong to have a flagship store based on the site. This will be a huge advantage for the Italian company. It will give the hundreds of millions of people who shop on the site the chance to get all of the products that Prada sells.
Prada has wanted to have a flagship store on JD.com for a very long time. This will allow them to sell more of their products in China than they ever have before. JD.com has a customer base that is filled with many very wealthy people. These are the people who Prada is trying their best to attract. Having a platform as big as this site is an advantage that Prada clearly plans to make the most of. They have already said that certain products will be available on the site that will not be able to be bought anywhere else.
JD has been partnering with famous brands for a few years. Forming these partnerships helps both companies to make a lot of money. JD.com sees more traffic as a result of selling more top brands that are desired by the general public. The companies that are partnered with the site are able to reach a huge audience that they could only have dreamed of before. News reports about the Prada online flagship store have been lacking in details. The company is expected to make a more detailed explanation in the weeks to come.
Prada has always felt that the Chinese market had not been tapped into as well as they would have liked. And Prada is hoping that their partnership with Jingdong will change all of that. Only time will tell if that is the case. However, the early reports are looking very good indeed.
In an article with TG Daily entitled “JD . com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut JD.com has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care.
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