Smart living has arrived to the residents of China through online partner JD.com and their partnership with many real estate brands.
JD.com, otherwise known as Jingdong, is a retailer that was invented by an entrepreneur known as Jingdong. In regards to smart living, the article from JD Corporate blog lists automated air conditioning and primed elevators as residents enter the lobby.
Other features include a security system that can be viewed while at work and more. All of this has been brought to customers in the form of the JD.com (IoT) platform, otherwise known as the “Internet of Things”. The market for smart living has grown tremendously within the past couple of years, valued at around $7 billion and set to skyrocket by 2025, according to details in the JD blog post.
In addition, the amount of smart home appliances plan to jump from 4.6% to 13.7% by 2023. JD.com has also seen popularity in smart locks and curtains ordered right from their website. Real estate companies can work with Jingdong to fix issues more conveniently and efficiently with their smart system to fix issues like a broken lamp. Jingdong has already partnered with more than 20 real estate brands to bring hi-tech features to apartment buildings and residential homes.
The brands are split across 30 cities and include highlighted features mentioned prior like facial recognition, QR code access for visitors, smart parking, and much more. One of the brands includes a real estate company named Tianrun Real Estate in Beijing that is already using a host of smart features for their apartment complexes. Refer to This Page for more information.
Another apartment building located in Changsha is using all of these smart features. John Zhou, the president of the IoT platform, issued a statement summarizing that Jingdong has serviced over 25 million homes providing customers with smart technology. Residents are now able to enjoy these living arrangements provided by the IoT platform of JD.com in conjunction and agreement with various real estate companies.
Additional reference: https://jdcorporateblog.com/about-liu-qiangdong/
Things are about to get personal for JD.com and Philips. The two companies have partnered up and are working together to create precision marketing for retail. The initiative will utilize JD.com’s AI-led marketing solutions to develop smart marketing strategies. The solutions will focus on product development, analysis, and management. It will also seek to decode both structured and unstructured consumer data using motivational analysis, behavioral analysis, portrait analysis, as well as natural language tech and computer vision.
The partnership was announced in last August’s World Artificial Intelligence Conference. Philips is the most recent partner to launch a virtual store on Jingdong’s site. The company has a long-standing philosophy of personalizing their service, and JD itself is dedicated to providing the best marketing options for its partners. Should the initiative be successful it will provide Jingdong with new strategies to integrate with all its products.
The collaboration will see JD.com creating the solutions and Philip’s applying them into their virtual flagship store. JD.com has been using AI for some time now. It has also instigated many innovations into online marketing. One of its latest forays being augmented reality. The end goal of precision marketing is to uncover nuanced consumer behavior, ergo making the marketing process much more personal.
Most marketing is aimed at groups. Even if the groups are getting smaller the overall strategy still deals with some form of generalization. Precision marketing attempts to focus on the person. In its long history of innovation JD.com has utilized many advanced concepts and tech to increase its marketing focus. This time it plans to use unstructured data to sift through minute details of consumer behavior.
Unstructured data is the more personal of the two data types and is harder to follow. It is the data that is taken from reviews, ratings, feedback, as well as consumer response to advertising and product pages. A consumer’s response to a web page with a brightly colored backdrop is one example. Their feedback to a page hosting large images as opposed to one with smaller images is another. Such nuanced details can help a company like Philips advertise on almost a person-to-person scale and this is the ultimate goal. Go To This Page for related information.
An article entitled “JD Launches New Green Initiatives in Partnership with WWF Earth Hour Movement”, discusses JD’s partnership with the World Wide Fund for Nature (WWF) this year in the ongoing support of the Earth Hour environmental movement, launching a range of initiatives that include country-wide recycling programs and sustainable green packaging.
JD.com has been known for its impressive sustainability efforts from the beginning and they have recently teamed up with Nespresso to reduce waste even more. Many people are concerned about the environmental impact of throwing away the popular coffee capsules, but now customers can recycle their used cups from their own doorstep thanks to a partnership between Nespresso and Jingdong.
This is being made possible through the logistics capabilities of the Chinese online retailer that is the most popular in the country. Customers can now use a WeChat mini program from Nespresso to schedule a courier from the online retailer to pick up their used coffee capsules so that they don’t end up in the trash. In the past, this service was only available to larger customers like hotels, restaurants, and offices, but it has now been expanded to be available to the average consumer.
There are three recycling plants being used by this program in Guangzhou, Shanghai, and Beijing. Depending on where the customer is located, a courier from JD.com will pick up the used cups from the customer and then bring it to the nearest recycling site.
The coffee grounds in the cups are then used to fertilize an eco-farm that is run by Nespresso while the aluminum is used to make items such as novelty knives and more that are branded with the company’s logo. Nespresso has stated that they are happy to be working with Jingdong on this recycling initiative.
There are many more green initiatives that are operated by both JD.com and Nespresso, but this is one that customers will be able to personally see the impact of. JD is working hard to keep waste out of dumps so they can be recycled into something else.
By working together, JD hopes to be able to have a positive impact on the environment as well as the view on how waste from Nespresso makers is treated. Through this program, customers can enjoy the convenience of single-serving coffee capsules while being conscious of how their waste from it is handled afterward. A representative of Jingdong stated that there will be similar initiatives in the future.
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JD.com has taken its membership privileges global. Now, the ten-million-plus subscribers to JD.com’s paid service, JD Plus, may enjoy exclusive perks at over 15,000 luxury hotels and resorts worldwide.
China’s E-commerce giant announced the news earlier this month. Having partnered with nineteen luxury hotel chains, the Fortune 500 company now offers a broad range of travel and lifestyle discounts and benefits to its paid subscribers.
Lifestyle rewards represent a growing trend for JD.com, which recently partnered with Sam’s Club. Offers on travel bookings, restaurant reservations, financial planning, and even healthcare are already afforded JD Plus members.
Chunhai Meng, who manages the JD.com JD Plus program, believes these new membership benefits are the ideal way to say thank you to its loyal subscribers. According to the company’s own demographic research, the average Plus member is educated, young, and has a degree of disposable income. They are someone, in other words, who is likely to travel.
Meng also believes the new benefits will fortify JD Plus’ position as China’s premier subscription membership service among discriminating consumers.
Wanda Hotels and Resorts, Intercontinental Hotels and Resorts, The Ascott Limited, and Accor Hotels are among the luxury hospitality brands now partnered with JD.com. Membership deals, the specifics of which vary depending on the hotel, include free upgrades, discounts on rooms, exclusive lounge access, extended check-out times, bonus points, and priority check-in, among other perks.
Since 2016, when JD became the first Chinese e-commerce business to offer a paid membership subscription, JD Plus has enjoyed a large, loyal membership of sophisticated shoppers. With this new foray into the global hospitality industry, JD.com offers Plus members another first–benefits that may be used worldwide.
Announcement of the new Plus benefits coincides with the company’s upcoming ‘6.18’ anniversary sale as well as JD.com’s recent partnership with Italian fashion leader, Prada.
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