Under Armour CEO and founder Kevin Plank formed the company making football players undershirts that were sweat wicking in his grandmother’s basement. The brand has always focused on products that perform. The company recently began to admit that it wanted to compete with Adidas and Nike.
Attempt to Be More Competitive
Kevin Plank’s company would have to manage style and make the products work everywhere instead of just inside the gym. The efforts which include collaborating with Tim Coppens for a sportswear line did not go over as well as Under Armour hoped. Kevin Plank is looking at the past performance to find the success in the future.
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Kevin Plank Easing Investor’s Minds
Founder of Under Armour Kevin Plank has told Under Armour investors that the company was going to double the efforts for performance. IN 2018 the company’s sales increased to over $5 billion, a gain of just over 4% as a result of international business. The company and Kevin Plank experienced a slowdown after years of record growth and it now trying to get momentum back.
Attempting to Jumpstart Sales
Focusing on performance might not be the best way to give sales a boost or the easiest. Over half of sales were to U.S. consumers who are buying athleisure inspired by sports. The consumers are not buying items that are purely performance at the same rate. NPD Group, a research firm, reported that sales for performance footwear were decreasing and had been for three years. Over half of those who use active footwear do not exercise at all. Less than half of the people use sports shoes for sports.
Performance Not Top Attribute
The results found by the NDP group show that people are not necessarily looking for performance when they buy activewear or footwear. This is a challenge for Under Armour as a brand that is based on performance. It is not impossible for a brand focused on performance to succeed but they have to be aware of the trends and desires of shoppers.
Acting in a delicate manner is something that Betsy DeVos finds incredibly boring. The people she knows find it just as boring, too. DeVos is a tough lady through and through. She’s been tough since the day she first started roaming the planet. Little “Elisabeth Prince” enjoyed a wondrous upbringing thanks to her father. Edgar Prince worked as a seasoned industrialist. He made a huge impact in all parts of the United States. DeVos will never ever forget that even for a second. She’s a lady who absorbs all of the things that are around her. She silently takes them in. She uses them to better society at a later time as well. This woman doesn’t ever want to abandon America and its people. She never will, either.
President Donald J. Trump is someone who never doubts DeVos and her actions. He knows her up and down. They’re basically standard colleagues. The President hired her to work as America’s attentive Education Secretary. She’s been doing so since he’s been in office. They have a working style that’s tough to emulate. It’s a working style that’s distinctive. It’s one that works famously, however. If they disagree about things, it doesn’t matter. They simply move on. President Trump talked about transgendered students who are in educational settings. He had some thoughts that related to their going to restrooms in their schools. DeVos didn’t think exactly like he did. That didn’t get under Trump’s skin in the slightest. It didn’t bother her at all, either.
The Dick and Betsy DeVos Family Foundation is among the most prominent charitable groups out there nowadays. It’s a non-profit that operates on American soil. It’s one that Betsy put together with Dick. They did this in the eighties. They hadn’t been married for too long at that point. Although it wasn’t the start of their union, it was still extremely fresh. Their union remains fresh and focused to this day. They bond over all sorts of things. They bond over all of their charitable goals. They bond over all of their philanthropic concerns, too.
Educational choice may seem dull to some folks. It’s the polar opposite of dull to DeVos, though. She speaks about the in-depth subject any time people are willing to listen to her. Educational choice isn’t a dark mystery. It’s something that’s crystal clear for people to grasp. Educational choice, simply put, is all about enabling people to have choices with regard to their schooling paths. There are so many students who have no say about their schools. They simply have to sign up for schools that are close to their homes. This whole concept makes Betsy feel 100 percent sad. It spurs her into action as well.
Dick DeVos relates to his tireless wife. He likes thinking about education just as much as she does. He’s so passionate about education that he actually took it upon himself to set up a famed school called the West Michigan Aviation Academy. It’s a Grand Rapids, Michigan establishment.
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Betsy DeVos, the current U.S Secretary of Education, feels that it’s possible to hold contrary views without being contrary. She has core values that are as firm as steel, but she can communicate with others in ways that can be forthright without being combative or immovable.
Take, for instance, the certainly controversial issue of transgender students using the school restrooms of their gender identification. The Trump administration was about to announce that this policy would change, and DeVos met first with representatives of gay and transgender U.S. Department of Education staffers to issue a heads-up.
While her aides first communicated the fact, in her presence, that DeVos had been opposed to the change, the Secretary calmly and factually explained the change without editorializing. She then defended the policy change in a speech given to the Conservative Political Action Conference — because that was her duty.
DeVos stays ever-gracious in style and approach, but she’s driven to push for change that she thinks is necessary and beneficial, despite sometimes confronting waves of protest. A smile is not a sign of weakness to Secretary DeVos.
While she’s gotten plenty of pushback in her current assignment for an administration that seems to welcome friction, this term wouldn’t be her first time. DeVos has also found fractious audiences when leading the charge for charter schools and tuition vouchers in her native West Michigan (even starting a highly respected school in the process), and when chairing her state’s Republican party, passing legislation and working to unseat Michigan legislators who clashed with her.
One of those frequent policy clashes was on the subject of public funding of charter schools, including conservatively religious institutions, through voucher programs. While adversaries protested against the channeling of limited public school dollars to privately operated schools, DeVos pointed out the failures of the existing schools as an excuse to look outside the public arena for answers.
It was this growing reputation in the field of education reform that landed DeVos the top education position within the Trump administration.
Randi Weingarten, president of the American Federation of Teachers, refers to DeVos as being personable, plain-spoken, but dangerous (a compliment from a union head), and cautions against underestimating the Secretary.
DeVos comes from wealth. Her family owned a billion-dollar auto parts business, but that was nothing compared to the in-laws’ financial situation. Rich DeVos, her father-in-law, co-founded Amway.
Through the Dick & Betsy DeVos Family Foundation, the Secretary and her immediate family have donated tens of millions of dollars annually to regional and statewide causes in healthcare, arts and culture, civic causes and other pursuits. The extended family has donated billions of dollars more over the years.
The younger couple have also used their wealth to advance Betsy’s education goals and even start the renowned and tuition-free West Michigan Aviation Academy high school.
Betsy DeVos is, indeed, a fighter. She fights for education and structural changes that will benefit American children and the value of an American education, but she can still deliver results with a forthright gaze, a gracious word and an encouraging smile.
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