Posts in Category: Public Relations

Maintaining Your Online Image

It is very important for everyone to learn from their mistakes. To discover there are better ways to go about it. The same thing happened to a Missouri professor recently when they were fired for one thing that appeared on social media. Status Labs, an online reputation management company, wants you and everyone else to understanding that once something goes online, it is there forever and it becomes nearly impossible to change that. So, it is important to take precautions when out in public as whatever is said or done in front of others might end up online. It simply is the nature of the beat nowadays.

So what is it this Missouri professor did to warrant being fired? Well, first of all, the professor being fired for what she did may not have actually been warranted, depending on who you turn to or ask, but it caused such an outcry from students the university really didn’t have any other option available to them. During a student protest on the grounds of the university, more and more college students were showing up and, in the eyes of the professor, were being destructive. Someone recorded the professor proclaiming that security needed to show up and “strong arm” the students into leaving.

It is this little phrase that got the professor fire. Now, she has since claimed she should not be fired for one little mistake, but Status Labs now uses it as an example. The company specializes in issues like this when someone says a statement like this or posts something online and it causes detrimental image issues with the business. Thankfully, with the help of Status Labs, individuals and companies can avoid additional negative content from coming out of this sort of a situation. However, the easier way to avoid this kind of situation is to never find oneself in the situation in the first place. Status Labs is going to do everything in its power to assist with public relations to help individuals avoid this.

Everyone needs to understand that whatever they say and whatever they do may be recorded by other individuals and posted to the Internet.

Don’t Let Google Results Do Any Harm

Online activities are capable of causing people a huge amount of trouble. A business that is attacked by an unhappy customer through various message board posts might be stuck losing a lot of business. Some people may be a little too carefree with their social media posts and end up really regretting their actions. Others are checking out those Google results and the negative response might end up being a severe one.

Google results are quite revealing. This is why performing a basic Google search and learning about any serious problems with the results is a must. Anyone who types in his or her name and sees something really horrible has to take action.

Darius Fisher, the president and co-founder of Status Labs, notes reputations brand a person. A bad reputation brands a person in a terrible way. Allowing negative Google results to define a reputation can ruin personal relationships and careers. To address these problems, Fisher using solid digital marketing and public relations principles to reverse the impact of Google disasters.

There are a few smart steps that can be performed to reverse the current Google landscape. If current online content is causing harm, then new content should be produced to replace it. At the very least, new blog entries, social media notes, and other content should (hopefully) push the weak content down off the first page. As the troubling content is buried past the top ten, the less of an impact the text (or video or images) will not do as much harm. Even something as simple as posting on message boards, while minimal, could have an effect.

Darius Fisher was named to the Innovation 50 list as he is considered an up-and-coming digital marketing expert to watch. Fisher stresses people have to be proactive with addressing a situation with Google results. Working with a professional reputation management firm definitely is a proactive step to take.