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Zeco Auriemo Hosts Party For Creative Director Of Rene Covilla

Zeco Auriemo is a Sao Paulo-based businessman. He is the chief executive officer and chairman of the board of JHSF. His company is one of Brazil’s leading property development and management firms. He was under the age of 30 when he established himself as the leading luxury property developer in that country.

Having joined JHSF when he was 17 years old, Zeco Auriemo quickly learned how to be a leader. Before the early 2000s, JHSF built mid-market properties. He shifted the focus to building development for high-income individuals and families. He decided to buy a huge plot of land on which he would build Parque Cidade Jardim. This was to be a multifunctional property with a mix of residential, office, and commercial space located in the Marginal Pinheiros region.

Others in the industry thought that Parque Cidade Jardim was a high-risk project. He knew the project would work though, and mobilized his company to complete it. Once Parque Cidade Jardim was completed it has multiple residential buildings, commercial buildings, a luxury shopping mall, gyms, and more. JHSF made so much money from this project that they ended up going public.

His luxury shopping mall at Parque Cidade Jardim has attracted high-end brands from around the world. One of these is Rene Covilla which recently opened a retail space there. Zeco Auriemo decided to celebrate this partnership by hosting a dinner for their creative director, Edoardo Caovilla. He invited an illustrious list of guests including Donata Meirelles, Fernanda Abdalla, Luciana Tranchesi, Sig Bergamin, Murillo Lomas, and Prince Albert of Monaco.