Equities First Holdings is a company that is on a new wave of success and ideas in it’s Industry. It is a banking and lending company that has started a new way of offering loans to its customers and clients. Most banks are known for giving loans based on credit and so if a person doesn’t have good credit they are out of luck. Equities First Holdings has began giving stock-based loans which give borrowers more flexibility and chances for success. Al Christie jr. who is the CEO of Equities First Holdings came up with this idea so he can help businesses keep revenue for their companies. This has proven to be a successful practice and more and more other companies are starting to adopt this policy. As other banks give customers less and less choices and options this company is giving them more and more. As we had toward the future they are sure to become successful based on their new business practice.